By-pass the critical mind to think out of the box
The enemies of creativity are fear of ridicule, overly rational approaches, failure to let go… Through hypnosis, we bypass the critical mind and reconnect participants to their emotional intelligence, to their creative psyche “out of the box”.
A creative process of design-hypnotizing
PHASE OF CREATING STRONG EMOTIONAL INSIGHTS
Exploring the Customer Experiences of your targets under hypnosis. Through a canvas of individual hypnosis techniques (catharsis, regression, depersonalization, hallucination, hypermagnesia…).
PHASE OF EMOTIONAL IDEA GENERATION "OUT-OF-THE BOX"
Over one day, in a workshop mixing subjects from our highly hypnotizable panel to your teams using a whole canvas of hypnotic techniques (depersonalization, regression, hallucination, Dilts pyramid, amnesia, automatic drawing, improbable scenario…).
CONCEPTS GENERATION AND TESTING PHASE
Over one day, in a workshop with the team, a convergence process with concept writing, boosted by light hypnosis techniques, to boost your emotional intelligence.
Concepts that can, in a 4th step, be tested in classic focus groups.